Proven Strategies – See how we drive tangible business results.
Tailored Approaches – Every business is unique, and so is our marketing strategy.
Before & After Metrics – Track real growth, engagement, and ROI.

Strategic Social Media Growth for Small Businesses (Master’s Program Project)

The Challenge: Develop a data-driven social media strategy for a real business while analyzing audience engagement trends.
The Strategy:
- Conducted market research and audience segmentation.
- Implemented weekly content plans with targeted hashtags and engagement tactics.
- Studied organic vs. paid reach strategies to optimize social growth.
The Results:
- Increased business Instagram engagement by X% within 3 months.
  - Developed a content calendar framework still used by the business today.
  - Applied data analysis techniques to refine posting schedules.

The Challenge: Conduct an in-depth analysis of how consumer behavior influences digital marketing strategies.
The Strategy:
- Used social listening tools to monitor audience sentiment.
- Conducted surveys and focus groups to gather real user insights.
Applied A/B testing methodologies to compare engagement strategies.
The Results:
- Provided a data-driven report on content trends and consumer engagement.
- Used findings to create actionable marketing recommendations for businesses.
- Published results in a final academic report and marketing strategy guide.